In a landscape that is changing faster than ever, one question matters more than most. How do we know what the customer of the future will want? We now have multiple generations in the same customer base, each with very different expectations and ways of engaging. Technology is evolving rapidly, and it has changed how we think and how we make decisions. And expectations are only going up. Which means we are no longer solving only for today. We are designing for what does not

"Every bold idea sounds crazy at first until it changes the game.” That thought was front and center at our recent Ideathon at Ubisoft India Studios , where I was truly impressed by the quality of ideas our teams put forward. It wasn’t just creativity, it was energy, curiosity, and ownership in action. What stood out most to me: ✅People stepping outside the safe zone, bringing “ambitious” ideas with conviction. ✅Conversations sparking that stretched our thinking to new level

Lately, I’ve been reflecting on how AI has changed the way we work, not just the tools, but how we think. AI is no longer a secret weapon. Almost every team now has access to the same tools, same training, and same capabilities. Everyone’s building faster, automating more, and racing to keep up. So the real question is: What are you doing with the space AI creates? That’s where the difference shows. Why Clear Thinking Matters Even More Now Thinking clearly has always been imp

What happens when AI grows a body—and starts thinking like us? Imagine this—Boston Dynamics' new Atlas, a humanoid robot with unmatched agility, if it gets infused with the knowledge and reasoning of ChatGPT\DeepSeek\Grok. The outcome will be - A machine that moves like us, thinks like us... what’s next? Are we on the brink of AI-powered humanoids becoming our colleagues, our companions, maybe even our rivals? Atlas is demonstrating advanced movements using reinforcement lear

Imagine stepping onto the stage of a grand concert hall. In front of you is an orchestra—hundreds of instruments, each capable of...

Last week was a whirlwind of energy, ideas, and collaboration as Ubisoft Developer Conference brought together our brightest minds. I...